PPC search engine is what determines your ad efficacy. This video describes the process of ad auctions in details and gives general recommendations to entrepreneurs on how to succeed at placing your ads high in Google AdWords system. We will explain this a little further.
Google is by far the most popular search engine and that makes it the most efficient ad platform to date, naturally. Google search engine is customer-oriented and is aimed at delivering the best customer experience possible. What is the best customer experience? When people find exactly what they look for.
Therefore, Google PPC search engine places the most relevant results of keyword search queries at the top of the SERP's. If you sell used cars in Georgia and placed bid on "used cars in Georgia", it will most likely rank higher than general "used cars" bid. However, Google wants to deliver the best customer experience to their users, so they seek for several more factors.
They appraise each ad landing page using multiple checks – what is the page code quality, does it have unique graphic content, what means of contact are present, and more than 200 other reasons. Therefore, you should try to make your ad as informative, transparent, usage-friendly and clearly understandable as possible, not to mention it should sell exactly what your keywords promise.
Then, Google PPC search engine allocates certain points that determine your ad position amongst the same offers and bid is not the most important part of it by far, as you only pay as much as needed to outrank the lower competitor. Ad landing page content should be highly relevant to the search, well structured, rich with features and details, etc. Your ads should be a masterpiece to rank on the first positions, as well as their landing pages.
If you are not an advertiser, if you are a webmaster with traffic sources instead, the coin flips with its other side. You should clearly understand the demographics, intentions and preferences of your audience in order to be able to offer them highly relevant ads on your website, or you risk wasting advertiser's money and your subscribers' numbers instead. Offer relevant content and benefit.
We hope this short guide on PPC search engine logic was useful. Choosing the right PPC platform is the key to success and we would be glad to assist you in your effort. If you still have questions on PPC search engine, please, contact us with your questions or concerns, we are open for discussion and co-operation!